The global healthcare industry has seen the launch of the revised edition of a remarkable book titled ‘The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand’. Penned by Gauri Chaudhari, this book is an essential guide for anyone interested in brand-building concepts within the healthcare sector, extending its reach beyond the confines of traditional marketing.
Understanding the complexities of the market, customer, competition, and brand is a task the book delves into, while concurrently developing strategies for media, metrics, and evaluation.
The author, Gauri Chaudhari, emphasized the unique needs of each patient, stating, “Different patients need different solutions depending on their physical, rational, and emotional needs…” This outlook is fundamental to the industry’s shift away from a generic marketing approach.
A key addition to the revised edition is the focus on planning Field Force and Digital promotion to provide an omnichannel experience, a response to the increased reliance on digital brand promotion following the pandemic. The book’s value is further supplemented by the inclusion of a QR code granting access to 12 key templates that aid in establishing the ultimate brand promise.
Ambi Parameswaran, a best-selling author and Brand Strategist, vouches for the book’s practical and comprehensive approach in his foreword. He insists that regardless of where your brand stands in the market, this book has the potential to revamp your strategy and drastically enhance your chances of success.
Whether you are based in India, the UK, the USA, or elsewhere, ‘The Perfect Pill’ is available for purchase on Amazon, Kobo, Kindle, iBooks, and Google Play.