In a move set to redefine the sports nutrition scene in India, Nutra Prep, a rising startup, has entered into a strategic alliance with Nutrabolt, a global leader in health and wellness. The partnership is geared towards the production and distribution of ‘C4’ and ‘Xtend’, Nutrabolt’s flagship products, in India.
With the guidance of industry titan Amit Dhirwani, Nutra Prep has secured exclusive manufacturing and marketing rights for ‘C4’ and ‘Xtend’ brands in India. These eminent brands, known for their premium energy drinks, pre-workout supplements, and muscle recovery electrolytes and hydration drinks, are poised to take the Indian sports nutrition industry by storm.
Moreover, Nutra Prep has inked a deal with Bright Performance Nutrition for exclusive omni-channel distribution of ‘C4’ and ‘Xtend’ products in India. This collaboration guarantees easy access to authentic, high-quality nutritional supplements at cost-effective prices for fitness aficionados.
Amit Dhirwani, Managing Director, Nutra Prep, remarked on the partnership, saying, “We are excited to partner with C4 and Xtend, two of the most reputable brands in the nutritional supplement industry. This strategic alliance enables us to offer our customers the same product range, quality, and efficacy that these brands are renowned for, but now at more affordable prices due to local manufacturing.”