Lubrizol Life Science Health (LLS Health) presents LIPOFER™ vegan gummies, a groundbreaking plant-based, iron-fortified supplement that offers a more enjoyable and convenient alternative to traditional iron supplements. Developed as part of the Nutra 2.0 mission, these gummies cater to the ever-changing needs of consumers in the nutraceutical industry.
The LIPOFER™ gummies take advantage of state-of-the-art microencapsulation technology to protect the iron pyrophosphate, leading to enhanced absorption, increased bioavailability, and reduced side effects. Each gummy delivers a 10mg dose of elemental iron, a higher concentration than most iron supplements on the market today. The gummies are specifically designed to address the common concerns associated with traditional iron supplements, such as unpleasant taste and gastrointestinal side effects.
LLS Health will showcase the LIPOFER™ vegan gummies at Vitafoods Europe in Geneva, stand #D60. Their appealing fruit flavor and pectin-based formulation make them an attractive choice for a broad range of consumers in search of a convenient and palatable iron supplement.
The recent consumer behavior research conducted by 113 industries, utilizing machine learning and AI, targeted “pregnancy-minded” women, who are either planning to conceive or are already pregnant. The research aimed to gain deeper insights into purchasing behavior related to dietary supplements based on social media conversations and activities. The study revealed that these women prioritize conception, comfort during pregnancy, and the safety of their babies. Iron was the top product mentioned, followed by vitamin D. Their primary concerns were side effects like stomach upset, nausea, or constipation; ensuring nutrient absorption; and easy integration into daily routines.
By offering innovative iron-fortified supplements like the LIPOFER™ gummies, LLS Health is addressing the growing demand for non-traditional dosage forms and supporting manufacturers in creating products that resonate with various consumer preferences. The company’s consumer-led mission seeks to guide customers through the consumer mind, providing innovative and appealing nutraceutical solutions that cater to the needs and wants of today’s consumers.