Embracing Nutraceutical Innovation: Lubrizol’s Nutra 2.0 Strategy

Lubrizol Life Science Health (LLS Health) is embracing innovation in the nutraceutical space with its Nutra 2.0 strategy. By focusing on understanding and addressing the evolving needs of health-conscious consumers, this cutting-edge approach aims to empower supplement manufacturers to create products that excel in the competitive market.

By partnering with AI-driven research company 113 industries, LLS Health has been able to gain a deeper understanding of consumer preferences, unmet needs, and concerns related to nutraceutical ingredients. These insights have been crucial in shaping Lubrizol’s product offerings, ensuring they are tailored to the ever-changing demands of modern consumers.

The Nutra 2.0 strategy highlights the importance of striking a balance between scientifically supported, clinically proven ingredients, and sensory appeal in nutraceutical products. By addressing both the logical and emotional aspects of consumer decision-making, manufacturers can create supplements that leave a lasting impression on today’s health-conscious consumers.

Lubrizol’s Nutra 2.0 strategy is poised to become a driving force in the nutraceutical industry. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create products that resonate with the health-conscious market and redefine the future of nutraceuticals.


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