The breakfast cereal giant, Kellogg India, has announced the appointment of a new captain to steer its marketing ship in South Asia. Vinay Subramanyam, a seasoned marketer with years of experience, has been named as the Head of Marketing for India and South Asia, including countries such as Nepal, Bangladesh, Sri Lanka, and the Maldives. In this critical role, Vinay will be responsible for guiding the growth and development of the company’s brand and marketing initiatives.
Vinay brings a wealth of experience in the sales and marketing industry to Kellogg India, having previously served as the Chief Marketing Officer at Pidilite Industries and as the Head of Marketing at Britannia Industries Ltd. Throughout his career, he has held a variety of sales and marketing positions, starting as an Area Sales Manager at VIP Industries in 2002. This is not the first time that Vinay has worked with Kellogg, as he previously served in sales development and category marketing roles between 2011 and 2015.
Vinay is excited to embark on a new journey with Kellogg India and play a role in the company’s continued success. He said, “I have followed the organization closely since I left and have seen it grow tremendously. I am eager to return and navigate the company’s brand and marketing initiatives in South Asia, creating new categories, being consumer-centric, launching successful innovations, and leading great teams.”
Prashant Peres, Managing Director of Kellogg South Asia, welcomed Vinay and expressed his excitement about the appointment. He said, “Vinay’s proven track record of building strong brands, launching successful innovations, and understanding the essence of our company will bring a fresh perspective to our marketing efforts and elevate our brand and marketing strategy. He will play a critical role in our mission to reimagine the future of food in South Asia.”
